Décollage autorisé : oneworld lance sa campagne marketing mondiale

oneworld® prend son envol avec sa nouvelle campagne marketing mondiale, poursuivant ainsi sa lancée en ce 25e anniversaire.

Cette campagne, destinée aux grands voyageurs d’affaires ou d’agrément en classe Premium, marque la première initiative majeure de l’alliance depuis cinq ans.

Afin de toucher de nouveaux publics à l’échelle mondiale, la dernière promotion de oneworld cherche à engager plus de 40 millions de voyageurs dans le monde jusqu’à début décembre, par le biais de nouvelles publicités extérieures dans plusieurs emplacements d’aéroport clés du monde entier, y compris les plateformes des compagnies membres.

Customers can catch the new campaign at London Heathrow, Los Angeles, and Sydney International Airport, alongside oneworld lounge locations, Amsterdam-Schiphol and Seoul’s Incheon Airport.

oneworld’s global marketing campaign assets celebrate the alliance’s landmark 25th anniversary, while highlighting the benefits of enrolling in member airline frequent flyer programmes.

As part of this investment, oneworld has also launched a new sonic identity alongside its campaign, becoming the first airline alliance to introduce a sound logo as part of its identity.

The new audio logo is a unique sound designed to identify the oneworld brand, becoming the acoustic equivalent of - and working alongside - the existing visual logo.

Created to capture the bright optimism of the oneworld brand, and aimed at evoking a world of opportunity, the new short, melodic sequence has been named ‘The Take-Off’, inspired by its ascending and descending notes which follow the journey of flight.

Bespokely designed for oneworld by award-winning London-based content marketing agency, SUNDAY, the audio identity was created using digital music composition software, with a mixture of digital and live instruments.

Maria McKinnon, Director of oneworld Global Brand and Marketing, said: “We are extremely excited to be launching our new marketing campaign, showcasing the best of oneworld during its 25th anniversary year.

“oneworld has always been an industry leader and innovator, so to be launching our new sonic identity - a first for airline alliances - is also an exciting chapter in our history.

“Our commitment has always been to provide customers with a seamless and superior travel experience, and we are confident our signature sonic will be a unifying sound that brings together people of different cultures, no matter what language they speak.”

Tom Coulson, Head of Video at SUNDAY, said: “The oneworld signature sonic is a short, melodic sound sequence that amplifies the bright optimism of the oneworld alliance. It shares the joyful, forward-looking world of opportunity oneworld offers members. We’re excited to hear it roll out across the globe.”

Customers will initially experience this sonic branding across a variety of digital marketing channels, in addition to a number of popular podcasts in both the UK and the US.

To learn more about oneworld and its member airlines, visit oneworld.com

ENDS

For media queries, please contact press@oneworld.com

About oneworld

oneworld brings together 13 world-class airlines – Alaska Airlines, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines, and more than 20 of their affiliates. Oman Air and Fiji Airways are set to join as the 14th and as the 15th member airline. oneworld member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Les détenteurs de cartes des statuts supérieurs (Emerald et Sapphire) peuvent accéder aux salons d’aéroport et profitent d’une franchise bagages supplémentaires. Les voyageurs les plus réguliers (Emerald) peuvent également utiliser des accès prioritaires aux contrôles de sécurité dans certains aéroports. Learn more about the oneworld Alliance at oneworld.com. Follow us on Facebook, Instagram, X and LinkedIn.