oneworld airlines' fresh approach at Brussels

01 April 2011

All oneworld® member airlines serving Brussels are now sharing the same check-in and ticketing facilities at the city's Zaventem airport - with the area the first in continental Europe to adopt the alliance's latest design look.

American Airlines, British Airways, Finnair, Iberia, Malév Hungarian Airlines and Royal Jordanian are the six oneworld alliance members flying to and from Brussels, and all of them are now sitting alongside one another in the airport's departure hall, after previously being sited in various different parts of the airport.

Their new share facility is the first in continental Europe to feature a new design style being adopted by the world's leading quality airline alliance for use at key airports worldwide.

oneworld Regional Market Development Manager Mairead Ryan said: "As the capital of Europe, Brussels is an appropriate choice as the first place in continental Europe to feature our new design for alliance airport facilities.

"This forms an important element of our strategy to raise awareness of the oneworld alliance in Europe and more specifically at the main airport of the Belgian and European capital."

The new alliance design style for airports simplifies and modernizes the presentation of the alliance's own logo with that of its member airlines.

oneworld aims to co-locate its member airlines within the same departure halls and terminal at airports wherever it makes sense and opportunities allow.  Projects have been completed at various airports worldwide with major initiatives completed recently at London Heathrow, Tokyo Narita and Haneda, Barcelona, Beijing and Shanghai.

About oneworld at Brussels

The six oneworld member airlines serving Brussels' main airport operate some 250 arrivals and departures a week there with non-stop flights to eight destinations worldwide, with the smoothest of connections onwards to hundreds of other destinations around the globe:

  • American Airlines offers 14 departures a week to the USA - one a day to Chicago O'Hare and one daily to New York JFK.
  • British Airways serves London Heathrow seven times daily.
  • Finnair operates four daily flights to Helsinki.
  • Iberia offers an average of seven flights a day from Brussels to Madrid and Barcelona.
  • Malév Hungarian Airlines operates two dailies to Budapest.
  • From 27 June, Royal Jordanian will offer three departures a week to Amman.

About oneworld

oneworld brings together some of the best and biggest names in the airline business - American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malév Hungarian Airlines, Mexicana, Qantas, Royal Jordanian and S7 Airlines, and around 20 affiliates including American Eagle, Dragonair, LAN Argentina, LAN Ecuador and LAN Peru.  airberlin and India's Kingfisher Airlines are both members elect.  Between them, these airlines:

  • Serve almost 900 airports in nearly 150 countries, with some 9 500 daily departures.
  • Offer more than 550 airport lounges for premium customers.
  • Carry 340 million passengers a year.
  • Operate a combined fleet of almost 2 500 aircraft.
  • Generate around US$90 billion annual revenues in total.

oneworld enables its members to offer their customers more services and benefits than any airline can provide on its own.  These include a broader route network, opportunities to earn and redeem frequent flyer miles and points across the combined oneworld network and more airport lounges.   oneworld also offers more alliance fares than any of its competitors. 

oneworld is current holder of three of the four leading international awards for airline alliances - named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2010 Awards, World's Best Alliance in the 2010 World Airline Awards and the World's Leading Airline Alliance in the 2010 World Travel Awards, retaining that title for the eighth year running.